The history of new.New

After four successful years at CeBIT, CODE_n launched in 2016 the new.New Festival – one of Europe’s leading innovation conferences. The perfect place for digital pioneers, startups, established companies, investors, the media – in short, anyone who’s passionate about digital innovation. More than 6,000 guests dived into groundbreaking new technologies and disruptive business concepts, exploring the DNA of digital innovation.


Impressions and Keynotes

You’ve missed this year’s new.New Festival? Have a look at our YouTube channel while waiting for the innovation festival to come back!

CODE_n Channel

Starting in 2012: the CODE_n CONTEST

Always in the lookout for entrepreneurs with fresh, unconventional business concepts, the aim of the CODE_n CONTEST is to identify and promote the most promising startups from around the world. Since 2012 the CONTEST has attracted more than 1,900 young companies from 85 countries.

More than 250 finalists pitched their models on a global level, starting from prestigious CeBIT to last years’ new.New Festival.

CODE_n started as an innovation initiative in 2012 and evolved to a leading cross-industry innovation hub for entrepreneurs, ambitious business founders, and established companies. Its central elements are the CODE_n SPACES business campus, regular events and workshops, the international startup competition – the new.New Festival – and a whole host of innovation services. Supporting a self-determined and sustainable approach to digital pioneering, we accelerate businesses and guide them into the future.

CODE_n Team

Ulrich Dietz | Initiator and Mastermind

A true entrepreneur, Ulrich Dietz set up his first company at the age of just 19. He founded GFT in 1987 and remains at its helm today. Ulrich Dietz is an active member of a number of committees which support startups and promote Germany as a prime international location for IT innovation. In 2011, he was named German Entrepreneur of the Year.

Portrait of Lena Gaede
Lena Gaede | Head of Marketing & Communications

Lena transforms the CODE_n vision into reality. In charge of the Marketing & Communication activities, she supervises all respective operational tasks. While supporting strategic planning, setting up unique events, taking care of the CODE_n community & steering the CODE_n CONTEST, Lena brings in all her experience & passion from building up CODE_n since the very first start.

Edina Mezildzic | Project Manager CODE_n SPACES

Once you made it into the CODE_n SPACES, Edina will be your right hand and single point of contact - to name it: heart and soul of our SPACES. With creativity and her eye for details she is taking care of the residents’ community. You will see her always busy while organizing events, interior or inventing new formats – but always with her famous smile.

Portrait of Iulia Baidac
Iulia Baidac | Communications Specialist

A keen writer, Iulia is passionate about generating media waves through brand storytelling. Curious and hungry for innovation and digital trends, she relishes creating powerful copy/stories, pitching thought leadership ideas, interviewing and animating the CODE_n community on all social media channels.

Portrait of Timo Scheffler
Timo Scheffler | Business Development

With his passion for open innovation and digital business models Timo knows about the challenges and opportunities of digital transformation for established corporations. His bunch of keys opens the right doors to taking your corporate innovation activities to the next level. Timo is your point of entry when it comes to accelerating your business.

Britta Herrmann | Partner Relations

Once having made the first big step to enter our ecosystem by joining CODE_n as a corporate partner, Britta will be your main point of contact. With a comprehensive business knowledge and strong organizational skills, she ensures the holistic execution of our partnerships and assists you in accelerating your innovation activities. Skills aside, Britta has a bubbly personality and is well-known for always seeking a way to spread optimism in the office.

Katarina Skvarkova | Office Management

As the Team Assistant and Office Manager, Katarina is the heart of all CODE_n operations, responsible for the daily running of the office. Flexible, charismatic, with strong people management skills, she is acting as the go-to person for ongoing, daily requests, keeping an eye on all business assets and documentation.

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