Driving the data revolution

How big is big data? CODE_n gave an answer to this question at CeBIT 2014. Fifty young companies from no less than 17 countries competed for the CODE_n Award in 2014. The teams presented their highly innovative solutions developed from actual applications and which underscore the potential of big data – for IT companies, but also for a wide variety of areas such as the energy industry, automotive industry or the telecommunications sector.

CONTEST Winner 2014

Viewsy

Viewsy provides analytics for offline retailers by supplying insights about customer behavior patterns, such as customer loyalty and time spent in the shop. The British location analytics startup comes to solve a common problem faced by retailers: understanding customer behavior in physical space in order to manage businesses better. The UK startup offers retailers the possibility of understanding the behavior of their customers in detail. How much time do they spend on average in the store? Which areas do they frequent the most? How frequently do they visit the store?

Viewsy’s technology acquires a variety of different data sources, such as distances walked, interprets them using statistical methods, and thus offers understanding of the behavioral patterns of customers. Brand owners can benefit from this as well by obtaining exact insights into where to best position which products in the store. Conclusions regarding the identity of individuals are purposefully excluded by Viewsy. All data is acquired anonymously. If a customer does not want to be analyzed while shopping, he can simply switch off the WLAN connection of his smartphone.

Meet the finalists
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">'Retrospective Trending' by Clemens Weisshaar and Reed Kram. The western longitudinal section of the hall is transformed into a 90 metre-long varicoloured field of relational human knowledge. Using Google's Ngram viewer, which searches through a digital archive of the world's books ( to date totaling about 4 billion pages), over 400 lexical frequency timelines from 1800 to 2008 were generated and reimagined as a series of overlapping gradients. The girth of each individual polychrome precipice articulates the staying power and prevalence of terms drawn from the fields of engineering, technology, philosophy, science and politics. The space of the hall is redefined by hundreds of these prismatic turrets - each monuments to human innovation, enterprise and thought. 

CODE_n 14, the innovation sector of CeBit, the world's largest international computer expo. 

50 start-ups from 17 countries around the world populate Hall 16 of Messe Hannover in Germany. 3,000 square metres of terapixel resolution graphics organise the space and make manifest the most cutting-edge concepts in Big Data. 

Messe Hannover
Germany

Photograph by DAVID LEVENE
10/3/14
High-Res Image
">'Retrospective Trending' by Clemens Weisshaar and Reed Kram. The western longitudinal section of the hall is transformed into a 90 metre-long varicoloured field of relational human knowledge. Using Google's Ngram viewer, which searches through a digital archive of the world's books ( to date totaling about 4 billion pages), over 400 lexical frequency timelines from 1800 to 2008 were generated and reimagined as a series of overlapping gradients. The girth of each individual polychrome precipice articulates the staying power and prevalence of terms drawn from the fields of engineering, technology, philosophy, science and politics. The space of the hall is redefined by hundreds of these prismatic turrets - each monuments to human innovation, enterprise and thought. 

CODE_n 14, the innovation sector of CeBit, the world's largest international computer expo. 

50 start-ups from 17 countries around the world populate Hall 16 of Messe Hannover in Germany. 3,000 square metres of terapixel resolution graphics organise the space and make manifest the most cutting-edge concepts in Big Data. 

Messe Hannover
Germany

Photograph by DAVID LEVENE
10/3/14
High-Res Image
">Hydrosphere Hyperwall designed by Clemens Weisshaar and Reed Kram. The global ocean is visualised as an 11 metre-high textile membrane of polychrome swathes of sea climate, data-collecting swarms of mini-robots and plumes of current systems.

CODE_n 14, the innovation sector of CeBit, the world's largest international computer expo. 

50 start-ups from 17 countries around the world populate Hall 16 of Messe Hannover in Germany. 3,000 square metres of terapixel resolution graphics organise the space and make manifest the most cutting-edge concepts in Big Data. 

Messe Hannover
Germany

Photograph by DAVID LEVENE
10/3/14
High-Res Image
">Human Connector designed by Clemens Weisshaar and Reed Kram. The ultimate complex  - the human mind - is visualised as a 3-D connective map of white matter tracts and colourful fibre bundles. Using thousands of paths from diffusion MRI's these structural descriptions of the human mind parcellate the brain by morphology at a scale that supercedes the human body by a factor of 40.

CODE_n 14, the innovation sector of CeBit, the world's largest international computer expo. 

50 start-ups from 17 countries around the world populate Hall 16 of Messe Hannover in Germany. 3,000 square metres of terapixel resolution graphics organise the space and make manifest the most cutting-edge concepts in Big Data. 

Messe Hannover
Germany

Photograph by DAVID LEVENE
9/3/14
High-Res Image
">Human Connector designed by Clemens Weisshaar and Reed Kram. The ultimate complex  - the human mind - is visualised as a 3-D connective map of white matter tracts and colourful fibre bundles. Using thousands of paths from diffusion MRI's these structural descriptions of the human mind parcellate the brain by morphology at a scale that supercedes the human body by a factor of 40.

CODE_n 14, the innovation sector of CeBit, the world's largest international computer expo. 

50 start-ups from 17 countries around the world populate Hall 16 of Messe Hannover in Germany. 3,000 square metres of terapixel resolution graphics organise the space and make manifest the most cutting-edge concepts in Big Data. 

Messe Hannover
Germany

Photograph by DAVID LEVENE
10/3/14
High-Res Image
">Human Connector designed by Clemens Weisshaar and Reed Kram. The ultimate complex  - the human mind - is visualised as a 3-D connective map of white matter tracts and colourful fibre bundles. Using thousands of paths from diffusion MRI's these structural descriptions of the human mind parcellate the brain by morphology at a scale that supercedes the human body by a factor of 40.

CODE_n 14, the innovation sector of CeBit, the world's largest international computer expo. 

50 start-ups from 17 countries around the world populate Hall 16 of Messe Hannover in Germany. 3,000 square metres of terapixel resolution graphics organise the space and make manifest the most cutting-edge concepts in Big Data. 

Messe Hannover
Germany

Photograph by DAVID LEVENE
10/3/14
High-Res Image
">

Top 50 Finalists 2014

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