Driving the data revolution

How big is big data? CODE_n gave an answer to this question at CeBIT 2014. Fifty young companies from no less than 17 countries competed for the CODE_n Award in 2014. The teams presented their highly innovative solutions developed from actual applications and which underscore the potential of big data – for IT companies, but also for a wide variety of areas such as the energy industry, automotive industry or the telecommunications sector.

CONTEST Winner 2014

Viewsy

Viewsy provides analytics for offline retailers by supplying insights about customer behavior patterns, such as customer loyalty and time spent in the shop. The British location analytics startup comes to solve a common problem faced by retailers: understanding customer behavior in physical space in order to manage businesses better. The UK startup offers retailers the possibility of understanding the behavior of their customers in detail. How much time do they spend on average in the store? Which areas do they frequent the most? How frequently do they visit the store?

Viewsy’s technology acquires a variety of different data sources, such as distances walked, interprets them using statistical methods, and thus offers understanding of the behavioral patterns of customers. Brand owners can benefit from this as well by obtaining exact insights into where to best position which products in the store. Conclusions regarding the identity of individuals are purposefully excluded by Viewsy. All data is acquired anonymously. If a customer does not want to be analyzed while shopping, he can simply switch off the WLAN connection of his smartphone.