Sophia the Robot

Visitors to the new.New Festival will be able to meet a very special guest at this year’s event: Sophia the Robot, Hanson Robotics’ most advanced human-like robot, will be attending the opening of the three-day international tech event. The advanced humanoid robot will be participating in a panel discussion, interviewing a variety of festival partners, and fielding questions at a press conference.

Sophia's video shoutout

Top 50 startups live on stage

The Top 50 CODE_n CONTEST Finalists will showcase their business concepts and cutting-edge technologies to an audience looking to catch the next wave of technological innovation at the festival. Meet the dynamic startups and industry disruptors creating a buzz in almost every industry and field of business on Monday, the 8th of October.

Top 50 stagetime


From blockchain to VR and stunning business concepts in the field of Artificial Intelligence, this years’ Award Show gathers true gamechangers in Intelligence X.0. The CODE_n CONTEST winners will be announced on Tuesday, October 9 during a spectacular live ceremony. The teams compete for the CODE_n Awards in “Best Business Model”, “Best Tech Innovation” “Industry Disruptor” and the “Overall Winner”.


Inspiration Journey

For senior executives or business leaders we offer a tailor-made conference experience to learn more about digital transformation.


  • October 8 or 9, starting at 9.15 am (5-6 hours)
  • Reserved seats at the Opening Ceremony with Sophia (Monday) or Top 10 Pitches (Tuesday)
  • Selected startup & corporate meetups
  • Ending with open discussion round

Get in touch

Pioneers’ Dinner

A festival pillar since 2014, nowhere else will you find a hall packed with both suit and hoodie-wearers. An invite-only event, the Pioneers’ Dinner will be held the day before the festival as a warmup. It’s the place where regional and international politicians, business executives, the event’s partner companies and of course the 50 startups will all meet up and get the ball rolling.

Learn more

Aftershow Party

On the first day, all new.New Festival attendees are welcome to join us for a legendary Monday Classic Aftershow Party at BOA Stuttgart – one of the oldest clubs in town! Let’s kick-start the week with some energizing tunes and a good dose of fun!

Free entry is guaranteed only with your festival badge!

Check out Boa

ENTERTAINMENT: Sound Experiences

Need a moment to relax your brain?

Grab a coffee and unwind at the festivals’ piazza. Experience the immersive songs of Josie (October 8,2018), cushy beats of SUMO (October 9, 2018) and soothing melodies from Luna (October 10, 2018).

Mindful meditation sessions

In the age of digital growth at the speed of light, we know the importance of practicing a lifestyle of mindfulness regardless of external circumstances. Learn effective ways of dealing with daily challenges to develop a more conscious lifestyle with certified MBSR and mindfulness teacher, Mathias Feil.

Festival Program

Festival tickets

Get the full new.New experience thanks to our 3-day passes or visit the event with a single-day pass.

Get your ticket