The new.New Festival works as a shared platform for carefully curated startups and experienced companies and managers, bringing together the digital leaders of tomorrow. In addition to joining a sustainable and excellent network of innovators, we invite companies to co-create the festival and therefore help deliver a highly interactive event that goes beyond the norm, a truly innovative conference.


A bunch of talented people, a sparkling vision and boundless passion — that’s what our Top 50 Finalists are made of. Over the course of the sixth CODE_n CONTEST we’ve selected the most innovative and disruptive startups and invited them to the festival, where they will present their mind-blowing business concepts.


They are a mix of mid-sized companies, global players and world market leaders from numerous industries – but our partners have one thing in common: they are genuinely passionate about tech and entrepreneurship! As co-creators of the festival they will take a deep dive into digital transformation.


Digital transformation requires everyone to continually challenge the status quo across all facets of our lives. That is why our target group includes students, scientists, politicians and any creative forerunners. This event is for all the digital pioneers out there who aim to boost the development of new, sustainable business models.

The new.New Festival brought future-oriented topics, such as machine intelligence, crypto and blockchain to the industry-focused city of Stuttgart and gave us the opportunity to meet startups and hear interesting speeches very close to our facilities.Daimler PIONEERING

Meet the hottest innovators at the festival!


Accelerating eSports with the first real gaming seat – meet us and check out a new original by RECARO at the new.New Festival (expo space: A0.12E). Feel a leading-edge, innovative experience and dive into an adventure full of fun, strategy and performance with our gaming related workshops and take a minute to play FIFA in its new 2019 release. On Wednesday we’ll also have a special guest: Meet Dr. Erhano – eSport professional at VfB Stuttgart and challenge him in a „beat the pro“ match at our expo space.

watch teaser video

Kärcher makes a difference

Alfred Kärcher SE & Co. KG is the world’s leading provider of cleaning technology for commercial and private customers. We are striving to achieve the best solution to every cleaning task.
At the New.New Festival our top notch specialists for innovation approaches, new venture and digital transition will be there for you to chat, answer your questions and also offer various workshops. Our HR specialists will inform you about your opportunities at Kärcher.

Our highlight:

Discover your coding and soccer talent with our Robo League – for coders and users. Come, meet our team and accept the challenge at our festival booth at A0.08.

W&W brandpool

The business unit W&W brandpool focuses on new digital business models as part of the Wüstenrot & Württembergische Group. The goal is to develop and invest in innovative business models in order to access new customer groups and markets. Diversification of customer interfaces, agility and customer-oriented solutions are the main focus. The Adam Riese, treefin/FinanzGuide, NIST and Keleya brands are already part of the W&W brandpool portfolio as young companies.

Wanna get your idea started?

Join the W&W brandpool €500.000 startup challenge:!

Join the challenge

Exhibition “Open Codes”

The ZKM | Center for Art and Media Karlsruhe will enrich the festival with four artworks and scientific works from its current exhibition “Open Codes“ that visualize and explain the complex dynamics of codes, and the way in which they are increasingly shaping the way we live and perceive the world. The artistic spectrum ranges from two chatbots talking in real time in different languages, to an industrial robot writing its own manifesto, to an interactive installation that transforms our mirror image into code, and the question of how autonomous systems can be conceived in order to take ethical questions into account.

Investors’ Lounge hosted by LEA Partners

LEA Partners, a venture capital and private equity investor headquartered in Karlsruhe, organizes an informal event on Monday during the CODE_n new.New Festival. This provides startups with the perfect opportunity and base to connect, share and discuss ideas, and work on potential partnerships with venture capital investors in a private atmosphere. If you are interested please send us a quick message – we are doing our best to find a perfect match.

Register now stating your website, stage of your startup (Early, Seed, Growth…, B2B or B2C, planned turnover in 2018 (2019) and seeked investment volume.

October 8, 2018, 1pm-4pm

Register now

Bridging IT: LEGO Scrum Simulation

Agile project management has far-reaching effects on the leadership principles, value system and the organisational structure of a whole business segment or indeed an entire company. Everyone knows and enjoys playing with LEGO. In our LEGO Scrum simulation workshop, we form several teams and charge them with building the “agileCity”. This enables us to simulate the agile process using the Scrum methodology in a concrete scenario that’s fun for everyone involved.

Build your own agileCity in one of our LEGO Scrum Worgshops on the festvial ground:

  • Tuesday, 10am – 11am, Workshop Room 1
  • Tuesday, 4pm – 6pm, Workshop Room 3

Apply now

Lab1886 is an independent innovation lab within Daimler AG where new business ideas, including outside the core business, are identified, incubated and brought to market maturity. The goal is to move faster from the idea to the product or business model. It combines the best of the start-up and corporate worlds. With Lab1886, Daimler’s focus is on cross-divisional and company-wide cooperation. It has all the necessary resources and skills as well as ten years of experience in the implementation of new business models. Lab1886 operates with flat hierarchies and a creative atmosphere at four locations: in Stuttgart, Berlin, Beijing and in Atlanta.

SWMH – Südwestdeutsche Medienholding

With 16 newspapers, more than 150 B2B-titles, 16 advertising papers and various radio participation SWMH ranks among the most important media groups of Germany. It offers an extensive network of high-quality publishing products. Would you like to get to know a part of this big media landscape? Come and join us at our festival booth. The H&R, M&A and Innovation experts are looking forward to meeting you there. We have five slots a day where you can ask all your questions about SWMH as employer and as investor.

And don’t miss out our exciting virtual game!


Let us surprise you. Come and visit us. We are looking forward to meeting you!

Bayer invites Top Digital Talents

Bayer is a global enterprise with core competencies in the Life Science fields of healthcare and agriculture. Our products and services are designed to benefit people and improve their quality of life. At the same time, we aim to create value through innovation, growth and high earning power.
Come and chat with our top notch specialists in Data Science, AI, and Data Driven Farming fields at our booth! Bonny (our AI buddy) will answer some of your questions as well. Let’s rock! From Monday till Wednesday at the S4.28 booth!

MHP – A Porsche Company

Is a leading consultancy – primarily for mobility and manufacturing. The unique MHP approach to consulting is based on the symbiosis of management and IT consulting services. We love the motto of this year’s new.New Festival, Intelligence X.0, because it sums up the main area of our work. We develop solutions for the future of mobility and manufacturing. With our diverse range of TechTalks, Workshops and MHPinnovation showcases, we will show how you can surpass yourself with new technologies. Checkout our TechTalks and Workshops at the MHPBooth!

Learn more

EY Start-up Initiative – Free start-up consulting

EY is a global leader in assurance, tax, transactions and advisory services. For decades, EY has been supporting start-ups and entrepreneurs around the world, many are market leading organisations today.

Meet our accounting, tax, law, valuation and advisory experts at our festival booth at the new.New Festival. We’re looking forward to help!


More Info

Voith: Value-driven Intelligence

Voith is a global technology group. With its wide range of systems, products, services and digital applications, Voith sets standards in the markets for energy, oil & gas, paper, raw materials and transport & automotive.
At their festival booth Voith will demonstrate its latest digital solutions, which range across different industry sectors. For instance, through the use of a virtual reality application, visitors can experience how remote, mixed-reality and multi-channel solutions can make cost-effective services possible.


Tired of traditional innovation control mechanisms? We are not like that. Operating at the boundaries of business, culture and design we exist to deliver the ‘art of the possible’. We are creative end-to end innovation consultants who are mastering the codes and rituals, rules and subcultures of today’s time. We are observing, listening deeply and co-creating to untap what user-centricity means. Illuminating the hidden desires of today’s customers’, we unleash our client’s imagination to drive their business to the 21st century.

It’s a journey, as innovation constantly needs to innovate itself. We help to stay in an innovative mindset and provide you with the right tools at the right time.

More info

Startup Mannheim

Our idea: making the startup city Mannheim even better – with a one-of-a-kind economic aid network. Getting started in Mannheim? This is how we support you:

With over 4,400 IT companies, 30,000 IT workplaces, 26 R&D institutions, 10,000 informatics students, 10 startup centers and the largest in Europe, Karlsruhe is a pioneer with regard to digital topics. The initiative was formed to develop and communicate this position further. Combined, 150 experts from economics, science and administration pursue the vision for Karlsruhe to become a motor of digitization.

Baden-Wuerttemberg has already made huge progress in establishing itself as a cradle of innovation that can hold its own against international heavyweights like Silicon Valley and Tel Aviv. It’s a place where hard work speaks louder than words. And everyone at the festival will see this when we present our StartupBW activities.Winfried Kretschmann, Minister-President of Baden-Wuerttemberg and honorary patron of the new.New Festival

Exhibitors 2018

Exhibiting Partners

Startup BW accelerators and initiatives for digital transformation and innovation in Baden-Württemberg

CODE_n CONTEST Finalists